About Stallion Exchange (StEx)

Stallion Exchange has been developed as a joint venture between White Horse Marketing (USA) and Equineunited (AUS). It is designed to allow all breeders access all stallion nominations in a confidential manner, at the best price, in a timely, automated and simple procedure.

It is a Global concept, that will, with the involvement of Thoroughbred Internet, cover USA, Europe, Australia and New Zealand.

THE PEOPLE

Niall Power:
Niall is the managing Director and Founder of Equineunited and has 18 years horse industry experience, including senior manager roles at Wakefield Stud, Australia and Coolmore Stud, Ireland. Niall also successfully founded and operated his own printing business, winning Franchisee of the Year in 1996. Niall has over five years experience working with the Internet and has been at the leading edge in developing platforms for the equine Industry. Niall is also founder of Conferserv, (provider of new age technology for Video Streaming), Equineunited was the first company outside the USA to broadcast live over the Internet a thoroughbred auction and first in world to run an Unborn Foal Auction.
+61(O)417 – 240262 npower@equineunited.com

Daniel P Kelliher:
Dan is the President of White Horse Marketing and is the former Executive Director of Equine Spectrum, the Online Auction pioneer. Kelliher has served as Vice President of Sales of Healthcare IT Provider, PDS in addition to being it's Chairman of the Business Development Committee. Other notable posts held, a licensed Thoroughbred and Quarter Horse Trainer, served on the Board of Directors of the Minnesota Quarter Horse Racing Association and Managed the Stallions Alaskan Frost, Bold Revenue and Canadian Champion Charlie Barley. White Horse Marketing is a Sales/Marketing firm focused on New Product/Business Development initiatives. The mission of White Horse Marketing is to help organizations create market aligned solutions, primarily in the Equine Industry.

Damien Antico:
22 year’s horse industry experience, including general manager Baramul Stud 1984- 1999. Founding Chairman of Hunter Valley Angus Breeders Association. Founder Ausbred Pty Ltd, and Equineunited, the first company in world to run an Unborn Foal Auction. Damien also Operates a rural / bloodstock consultancy business, Australasian Thoroughbreds.

Ian McDuie:
Ian is a graduate in Rural Science and proprietor of Ruralcom, a livestock marketing consultancy, He has been involved with various aspects of the equine industry for over 30 years. He is a breeder and International judge of horses and ponies. Ian has held an auctioneers licence and has been a pedigree adviser to various stud operations. He has been bloodstock corespondent to a number of publications and is a former managing editor of Australasian Turf Monthly.

TECHNOLOGY – Business Control

Dominic Procter – Maintains the foreground relationships with all web related issues pertaining from Equineunited. With over 10 years experience in the IT/Web industry Dominic has built a solid consultation and professional services business for himself and main partner Khai Han. Now specialising in the Internet marketing arena Dominic is focusing on the management of existing and future web based users with the main goal of centralising information and maximising user involvement with minimum maintenance overheads.

Khai Han- 7 Years of Internet experience, including ongoing study at UTS (B Computer Systems Engineering). Khai is a director of Business Control.com Pty Ltd, which operates several online business ventures, foreseeing the management of several large scale web sites, including Equineunited. Khai has an extensive background and knowledge of Internet related technologies, and brings to Equineunited the ability to harness the complete potential of the Internet into the thoroughbred industry.