New global service helps mare owners.
September 2003

Stallion Exchange - an exciting new service for the thoroughbred industry – is set for global launch on September 15th.

Stallion Exchange is a means for mare owners, who wish to negotiate a service fee to a particular stallion, to be put directly in touch with stallion owners/representatives and to anonymously submit offers for stallion nominations.

Launching first in Australia, Stallion Exchange will give local and international breeders the chance to make offers on stallions now serving there and will soon provide the same opportunity in New Zealand.

White Horse marketing in the USA is a partner in the venture and will be working on the launch of Stallion Exchange in North America and Europe, so the service will be available for stallions in all three continents over the next year.

Former CEO of Equine Spectrum, Dan Kelliher, has first-hand experience of how such a system works and is very excited about the global launch: “For the first time mare owners around the world can access information about stallions and immediately put in an offer for seasons, whatever the time of day in the country where the stallions stand.”

Niall Power, managing director of Equine United, through whose website the service will operate, emphasizes that Stallion Exchange will be a tremendous help to both mare owner and stallion owner: “Many people who have brood mares are hesitant about making a direct approach to stallion farms on service fees. This way they can discreetly make an offer and the only face-to-face negotiation is when you are actually talking about covering times and transport etc.”

“All the sorting out of the actual service fee is done for them and, until a price is agreed upon, the identity of the owner remains confidential.” As all negotiations are held in confidence the interests of Stallion owners and Syndicates are fully protected.

By going to the Stallion Exchange website, mare owners can check the pedigrees and advertised service fees of hundreds of stallions and then decide on which might suit their mares and how much they are prepared to offer for services.

Stallion owners can be confident that any offer submitted is a serious one, as the submission of an offer is a contractual commitment, so, if the offer is accepted, the mare owner is obligated to send his or her mare to that stallion.

In addition to providing a way for fees to be negotiated as a closed arrangement between parties, there is also provision for mare owners to obtain Insurance and finance, which can assist studs with cash flow and is a further incentive to be keen on the price of service fees.

“As well as saving considerable time for both parties, the system is a win/win financially for both as it gives lots of extra exposure for stallions at little or no cost plus the prospect for studs of early payment and for broodmare owners to get a service at the best available price,” adds Power.

“We will also involve a selected list of bloodstock agents, so that the information is put out to a wide network while at the same time remaining completely discreet,” he concludes.

Launch of the service for North America and Europe is targeted for the October/November timeframe. http://www.stallionexchange.com

Any one wishing to know more about the Stallion Exchange should contact Niall Power on 0417 240 262, Damien Antico on 0425 328 881 or Ian McDuie on 0425 247 658.